Customer Satisfaction & Loyalty
At CustomerCSI we specialize in helping companies better understand their customers with customer satisfaction measurement programs. From simple transaction based feedback surveys all the way to enterprise wide touch-point analysis such as Net Promoter (NPS).
We are experienced in creating real-time customer service tracking programs with built-in feedback mechanisms to alert you instantly when your clients report service levels are not meeting their expectations.

Brand Research & Positioning
There are three critical dimensions to your brand; first is your company- the employees and the product and service itself. Second how your brand is perceived within the marketplace. And finally how your competitors react to your brand.
Our brand research programs can probe deeply into all aspects of your brand, how it is perceived internally and externally, revealing potential gaps, areas of excellence, and opportunities for differentiation.

Communications Research
Marketing budgets are being squeezed from all directions therefore you need to be able to monitor the impact those marketing investments are having on moving customers through the awareness, trial and adoption cycle, and more importantly their impact on the bottom line. Using both qualitative and quantitative research techniques CustomerCSI can conduct Ad creative concept testing, copy testing, media/readership preference studies, e-newsletter evaluations etc.
 

Employee Engagement & Organizational Effectiveness
Employee research allows employers to understand what motivates employees, drives loyalty and retention, and ultimately impacts productivity. Our research is customized for each business environment  to gather opinions from within the organization to identify areas of internal strengths and weakness.

New Product Research
Introducing new products and services without marketing research is like driving blindfolded- far too dangerous, especially here in the Dallas area!
We will work with your product development teams and the sales & marketing departments to help you identify key drivers of purchase intent, uncover unmet needs, screen new product concepts, develop and test compelling customer benefits and communications messages.

Other Areas of Expertise
Advanced Statistical Analyses: CustomerCSI has the expertise to conduct advanced statistical analysis such as cluster analysis, multiple regression (driver analysis), factor analysis, perceptual mapping and data mining.